![]() ![]() While the first half decade gave rise to user communities embracing the Web’s potential for collaboration and connectedness, after 2006, the word “social” came to mean: technologically manageable and economically exploitable. The Web 2.0 gradually changed from being an infrastructure for networked communication to offering a wide range of platform services, each occupying a distinct niche of online sociality, particularly social networking and user-generated content services. This chapter lays out a historical map of social media’s transformation between 20.
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